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| Hold On to Your Organic Hat, the Global Sustainable Apparel Market Is Going to Skyrocket
28
April
2008
2007 was a banner year for the green
apparel industry according to a new report from Packaged Facts,
International Market for Sustainable Apparel. Green apparel currently
represents $3 billion, a small portion of the overall $450 billion global
market but is expected to grow significantly in 2008 and beyond. Interest
among young entrepreneurs and professionals has increased as well as
consumer awareness of environmental and social issues specific to textile
production.
As more companies are experiencing pressure to reduce their
environmental impact, textile and apparel companies are eager to show
consumers a new, sustainable approach to fashion without sacrificing style
or profit. Growth in this market will partly be contingent on responsible
supply management for organic cotton and other fibers.
Organic cotton is the most established and widely used material in the
category and accounts for about two-thirds of sales. Wal-Mart/Sam's Club is
the world's largest purchaser of organic cotton fiber and is therefore a
significant player in the sustainable apparel market. Many new sustainable
fabrics are also being introduced as designers experiment with organic
wool, organic linen, bamboo, some types of silk and synthetics made from
soy, corn, and recycled plastics.
"The organic apparel trend can clearly be seen at the consumer and
retail level in the growing number of designers, manufacturers and
marketers making sustainable claims," notes Elaine Lipson, industry expert
and author of International Market for Sustainable Apparel. "New
sustainable apparel programs are being introduced from major brands, such
as Banana Republic and GUESS. Also, JCPenney has instituted a program of
several degrees of sustainable labeling for a number of its private brand
products, including clothing."
International Market for Sustainable Apparel identifies and discusses
all the dimensions of sustainability, including materials, fiber
processing, ethical labor practices, packaging and distribution, and design
philosophy. The report looks at influential online media sites and
retailers, attitudes and expectations of the "green" consumer and current
and emerging options available for industry certifications and guidelines.
For further information on this report from Packaged Facts visit:
http://www.packagedfacts.com/International-Sustainable-Apparel-1634668/
About Packaged Facts
Packaged Facts publishes market intelligence on a wide range of
consumer industries, including consumer goods and retailing, foods and
beverages, demographics, pet, and financial products. Packaged Facts also
offers a full range of custom research services.
Organization name: Packaged Facts
Contact Person: Jenn Tekin
E-mail: jtekin@marketresearch.com
Phone: 240-747-3015
Country: USA
Web: http://www.packagedfacts.com
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